Understanding how people actually work, before deciding what to build.

I help organizations replace assumption-driven roadmaps with real discovery, which matters more now that capacity and speed to market are no longer barriers. That means understanding the outcome people need, the bar for good enough, and where human judgment has to stay, not just copying their steps. Whether it's a workflow or an AI agent, that's what it has to get right. Otherwise, teams build the wrong thing, just faster.

Common challenges when this capability is missing:

• Customers who can't use the product
• Retention, engagement, or adoption problems
• No clear vision or strategy
• AI features that impress in a demo but don't hold up in daily work

Sound familiar? See how I've helped other organizations solve these types of problems.