Justin Freeman_

My Professional Journey

A portrait of Justin Freeman, dithered and opened in MacPaint

[01] Building things

I started my career building things. At first that meant front-end development, interactive media, and software. I have worked across a wide range of domains, from biotechnology and healthcare to enterprise software, industrial design, education, and electronic engineering. Those experiences exposed me to software development, physical product design, research, product strategy, organizational transformation, and, more recently, artificial intelligence.

Career & Skills
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Identity
Engineer
Designer
Strategist
Career Path
2000-12Interactive / Biotech / Healthcare
2012-14BresslerGroup
2014-17SunGard
2017-22Korn Ferry
2022-26Frontline Education
Core Competencies
Product Strategy
Design Leadership
Engineering
Org Transformation
Team Building
Research & Discovery

Over

20+

Years of Experience

Spanning

6

Industries

Across

3

Core Disciplines

Always

Machines Restored

[02] The BresslerGroup turning point

Working alongside industrial designers, human factors specialists, researchers, and psychologists changed the way I thought about products. It taught me that good design begins long before the interface — by understanding people, their environment, and the work they are trying to accomplish.

[03] Three-Legged Stool

That perspective continued to evolve at SunGard, where I experienced what it looked like when Product, Design, and Engineering worked as true partners. It reinforced my belief that successful products are the result of strong collaboration as much as strong design.

[04] Building capability

At Korn Ferry and later Frontline Education, my role expanded beyond designing products to helping organizations improve how products are conceived, validated, and delivered. My work shifted toward building discovery capabilities, growing design organizations, modernizing product development practices, and creating environments where cross-functional teams could make better decisions together.

[05] Where I'm focused now

Today, my interests are centered on artificial intelligence and natural-language interaction. Through projects like Project STEVE, I'm exploring how AI changes the relationship between people and software — not simply by adding AI to existing interfaces, but by questioning whether those interfaces are still the right model in the first place.

[06] Beyond the work

Outside of work, I restore vintage electronics — old synthesizers, British mixing consoles like Soundcraft, and 16-bit computers from the Atari ST and Amiga era, and more recently a Mac Plus. I'm a proud father to my 13-year-old son, who is neurodivergent, and I'm married to an educator — currently a professor at Community College of Philadelphia, previously at the University of Pennsylvania.

Justin Freeman with his wife and son, dithered and opened in MacPaint
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